If you're planning on opening a small business, marketing should be a priority of yours. One of the many services that fall under this umbrella is search engine optimization. Despite this, there are many mistruths that exist when it comes to Long Island SEO, which is why time should be taken to clear the air. Here are just a few of the myths in question that should be debunked so that you can take your business as far as it can go.
"My business doesn't need SEO." You should get this thought out of your mind as soon as possible, since your business will require Long Island SEO at the onset. One of the reasons for this is that your business is new, which means that it needs time to build awareness. Another reason why your business needs said service is that it will help you get found for a variety of terms. The latter is especially important and the likes of fishbat.com can help with this.
"National rankings are the only ones that matter." Don't make the mistake of assuming that national rankings are all that matter, since going for local terms is just as important. This is especially true for small businesses that are located in specific regions and states. If you're the owner of an insurance company in Philadelphia, wouldn't it make sense to include terms like "Pennsylvania insurance companies" in your SEO strategy? This is just one of the many ways to make local SEO part of your repertoire.
"Links take precedence over content." Needless to say, this is another SEO misconception that light should be shed upon. "Content is king" is an often-repeated adage, but it holds water all the same. When someone takes the time to read a press release, they want to make sure that it has value to them. They want to either learn something or be informed about a news story. While links are still important to the SEO process, they shouldn't come at the cost of content or vice versa.
"Large companies are the only ones that rank." If you think that SEO only benefits large companies, such as Coca-Cola or Walmart, you'd be mistaken. Keep in mind that there are numerous well-known establishments that don't show up when you type in certain keywords. However, smaller companies can capitalize on this and start to tailor their content toward terms that will generate the most searches. The better your strategy is, no matter how much notoriety your business has, the more likely it is that you'll rank.
"My business doesn't need SEO." You should get this thought out of your mind as soon as possible, since your business will require Long Island SEO at the onset. One of the reasons for this is that your business is new, which means that it needs time to build awareness. Another reason why your business needs said service is that it will help you get found for a variety of terms. The latter is especially important and the likes of fishbat.com can help with this.
"National rankings are the only ones that matter." Don't make the mistake of assuming that national rankings are all that matter, since going for local terms is just as important. This is especially true for small businesses that are located in specific regions and states. If you're the owner of an insurance company in Philadelphia, wouldn't it make sense to include terms like "Pennsylvania insurance companies" in your SEO strategy? This is just one of the many ways to make local SEO part of your repertoire.
"Links take precedence over content." Needless to say, this is another SEO misconception that light should be shed upon. "Content is king" is an often-repeated adage, but it holds water all the same. When someone takes the time to read a press release, they want to make sure that it has value to them. They want to either learn something or be informed about a news story. While links are still important to the SEO process, they shouldn't come at the cost of content or vice versa.
"Large companies are the only ones that rank." If you think that SEO only benefits large companies, such as Coca-Cola or Walmart, you'd be mistaken. Keep in mind that there are numerous well-known establishments that don't show up when you type in certain keywords. However, smaller companies can capitalize on this and start to tailor their content toward terms that will generate the most searches. The better your strategy is, no matter how much notoriety your business has, the more likely it is that you'll rank.
About the Author:
For more information about SEO, for small businesses or otherwise, visit fishbat now.